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OVERVIEW
TEN REASONS TO ADVERTISE WITH AN ONLINE NEWSPAPER
TARGETED PLACEMENT
SIZES & RATES
CONTACT INFO |
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OVERVIEW
Want to make an impact with your advertising budget?
Whether your objective is to launch a new product or service, build brand awareness or drive traffic in store or online, DNRonline.com knows how to deliver effective results. We focus on performance and bring you success by providing:
• Innovative and cutting-edge advertising products and opportunities
• High-impact programs specifically designed to fit your needs
• Measurable results
• Continuous testing and optimization of program performance
• Exemplary customer service
The question shouldn't be wheather or not you should be advertising online but how much of your advertising dollar should you be devoting to online? Most companies are now devoting 10 to 15% of their total advertising budget to online advertising.
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The Interactive Advertising Bureau (IAB) released two new case studies on Monday, finding that traditional marketers can increase their sales and brand awareness by bumping up their online advertising expenditures to between 10 and 15 percent of their marketing budgets, and reducing expenditures slightly on pricier advertising vehicles, such as television.
"What we're now starting to understand is that online isn't just a reinforcement to TV advertising, it can also reach people who aren't reached by TV," said Rex Briggs, principal of Marketing Evolution, who conducted the study with Dynamic Logic.
SOURCE: ClickZ.com
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Advertise On The Most Visited Online News And Information Site In The Shenandoah Valley: DNRonline.com
• DNRonline.com currently serves over 2.1 million page views to over 350,000 unique users per month!
• 80 percent of DNRonline.com readers are local.
• Average response (impressions-to-click ratio) are similar to Direct Mail. (Averaging .05% to 2.3% on most campaigns)
Demographics
• There are 67,725 people, 25,355 households, and 18,889 families residing in Rockingham county, with 40,468 people, 13,133 households, and 6,448 families residing in Harrisonburg city.
• The median income for a household in the county is $40,748, and the median income for a family is $46,262.
• Residents in our marketing area have a combined disposable income of more that $5 billion annually.
• Local population is 51.5% female versus 48.5% male |
